Bridging The Gap Between SEO & CRO

Pros and Cons Of Using Conversion Actions As a Ranking Factor

There is often a disparity between what one should do to achieve top placements on Google and what will increase the conversion rate of a page. I see this from title tag to content and internal linking. For marketers, it may make more sense if conversion rate or similar cues were a more significant weighted…

My Story: Background and Journey

Since I was a child, I remember analyzing people’s reactions to their surroundings and the reactions to others around them. This process of analysis was purposeful. People watching. How different people reacted to similar stimuli was fascinating. Soon, I would place bets in my head about what someone would do or how they would react….